![Lancaster, Edinburgh, Newcastle](https://cdn.ifgive.dev/static/mafuk/img/unis.png)
Born out of pioneering university research
We are a Lancaster University spin-out, originating from a major research project between the Universities of Lancaster, Edinburgh, and Northumbria. Our team explored reasons behind a decline in trust and people giving to charity and envisaged the use of automated 'programmable donations' to allow novel power dynamics in the first-mile of charitable giving.
![Lancaster, Edinburgh, Newcastle](https://cdn.ifgive.dev/static/mafuk/img/unis.png)
Embarking on a new challenge
Despite having a strong tech background, the majority of our team has close ties with non-profit organisations. With a lack of true innovations and backed by funding through the UK goverment we have embarked on a challenge: to ensure charities are not left behind major brands and services and keep pace with the evolving types of experiences and expectations of contemporary supporters.
![Storm](https://cdn.ifgive.dev/static/mafuk/img/team.png)
Hi, its nice to meet you
We are united by our common mission to help charities nurture their supporters
and provide lasting and engaging digital fundraising experiences.
![Photo of Ludwig Trotter](https://cdn.ifgive.dev/static/mafuk/img/team/ludwig.png)
Ludwig Trotter Founder, CEO
![Photo of Ludwig Trotter](https://cdn.ifgive.dev/static/mafuk/img/team/nigel.png)
Prof. Nigel Davies Co-Founder, CSO
![Photo of Ludwig Trotter](https://cdn.ifgive.dev/static/mafuk/img/team/mike.png)
Mike Harding Co-Founder, CDO
![Photo of Ludwig Trotter](https://cdn.ifgive.dev/static/mafuk/img/team/kevin.png)
Kevin Godall Product Evangelist
![Photo of Ludwig Trotter](https://cdn.ifgive.dev/static/mafuk/img/team/peter.png)
Peter Shaw Developer
![Photo of Ludwig Trotter](https://cdn.ifgive.dev/static/mafuk/img/team/ben.png)